Wednesday, August 25, 2010
Watch any children’s TV program, and catch a few commercials in between, and you can predict what your kids, nieces, or nephews will be adding to their birthday or Christmas wish lists. Fads spread among children as fast as the common cold. Behind each craze, there is usually a carefully constructed marketing campaign, geared to grab the attention of anyone within range of a television, radio, or store display.
By its very nature, advertising aims to make a product or service as visible and memorable as possible, including children’s toys. American children are notorious for their regular television viewing, and companies seize on that opportunity to kick-start the latest toy trends. Promotions aren’t limited to just commercials, though; in addition to hearing a 30-second spot on how awesome a new dollhouse or action figure is, they may also see their favorite TV show character playing with it, and proclaiming how he or she can’t live without it.
It would be nice if children’s toys rose in popularity due to educational value or reduced environmental impact, but it is very rare that these types of worthwhile reasons factor into the skyrocketing demand for a certain toy. What matters to the vast majority of kids is who has what, and what they are being told is “cool”—and modern marketing strategists seize this as an opportunity to profit. Simply put, a toy becomes popular because kids are bombarded with it and told they need it.
If promotional messages focused more on educational, eco-friendly toys, children would begin to believe these are absolutely necessary. Kids are largely influenced by their surroundings: change the advertising, and they will follow.
Posted by Tania at 8:08 PM
Monday, August 16, 2010
Saturday, August 14, 2010
Thursday, August 12, 2010
Get your daughter’s doll collection off to a delightful start with our cute and buoyant Sophie. Her matching butterfly barrette and Shirley Temple curls round out an altogether unforgettable ensemble. Commemorate a birthday or special occasion by presenting a cherished loved one with our Sophie doll.
Posted by Tania at 12:18 PM
Monday, August 2, 2010
It seems like new information is discovered about something every day. And the topic of eco-friendly is no exception. Keep reading to get more fresh news about eco-friendly.
Organic farming practices have been shown to produce considerable environmental benefits over non-organic farming.
In recent years there has been a dramatic decline in our farmland wildlife, from birds to wildflowers. Almost half of the 44 species of butterflies breeding in lowland grassland are in decline and the number of farmland birds has fallen by 30% since 1970. Wild flowers such as the cornflower that were once very common are now a rare sight. Organic farming practices are generally accepted as helping to increase biodiversity. In one study measuring levels of biodiversity on different farms, 18 of the best 20 farms were organic. Organic farms generally have a broader range of habitats and have been found to contain five times as many wild plants and 57 more plant species than non-organic farms.
Artificial chemicals and fertilizers are avoided on organic farms as their benefit is short lived. Instead, a sustainable system including the planting of crops such as clover is used to build a fertile soil. Along with active habitat management, this encourages micro-organisms and earthworms that keep the soil healthy.
Of course, it's impossible to put everything about eco-friendly into just one article. But you can't deny that you've just added to your understanding about eco-friendly, and that's time well spent.
Posted by Tania at 6:20 PM